Our Journey Through the Community
Every business has a story, and ours begins in 2004 with a small store in Arana Hills, Queensland. Back then, our mission was simple: to create a shopping experience that was affordable, straightforward, and personal. Over the years, that mission has remained the same, even as we’ve grown into three thriving locations across Ballina, Casino, and Coffs Harbour in the Northern Rivers region of NSW.
What makes this journey truly special isn’t just the expansion—it’s the community that has supported us along the way. At every stage, we’ve worked to make Choice Discounts more than just a store. For us, being part of the community means offering more than products; it means offering a place where people feel welcome, cared for, and valued.
Our growth has been guided by listening to what our customers need. Whether it’s stocking affordable everyday items, introducing seasonal products, or making the in-store experience friendlier and faster, we’ve always focused on keeping shopping personal. We’ve learned that people don’t just come to Choice Discounts for savings—they come for trust, convenience, and a sense of belonging.
As we look ahead, our vision remains clear. We’ll continue to expand thoughtfully, always keeping our roots in community values. Because at the heart of Choice Discounts, it’s not about how big we become—it’s about how well we serve the people who make our journey possible.