Choice Discounts: Where Value Meets Quality
From a modest retail store in Arana Hills, Queensland, in 2004, we’ve grown into three thriving locations across Ballina, Casino, and Coffs Harbour in the Northern Rivers region of NSW. Our mission has remained unchanged—providing communities with quality products, friendly service, and a personal touch.
Since 2004: Serving Communities with Heart
At Choice Discounts, we believe shopping should be simple, affordable, and personal. Since opening our first store in Arana Hills, Queensland, in 2004, we’ve grown into three thriving locations across Ballina, Casino, and Coffs Harbour in the Northern Rivers region of NSW.
Our journey has always been guided by one mission: to serve communities with quality products, genuine value, and friendly service. From everyday essentials to unique finds, we carefully select items that make life easier and bring real savings to our customers.
Discover Our Services
Everyday Value Shopping
Friendly, Personal Service
Community-Focused Retail
The Choice Discounts Difference
At Choice Discounts, we understand that finding quality products at the right price matters to every family. Since 2004, our focus has been on delivering more than just savings—we aim to make every shopping experience simple, enjoyable, and personal.
Our journey has always been guided by one mission: to serve communities with quality products, genuine value, and friendly service. From everyday essentials to unique finds, we carefully select items that make life easier and bring real savings to our customers.
We Provide
- A wide range of affordable, high-quality products
- Friendly and helpful customer service
- Convenient store locations in Ballina, Casino & Coffs Harbour
- Seasonal and everyday essentials under one roof
- A welcoming shopping experience for all
- Value and savings you can count on
Reasons to Choose Us
Trusted by Communities
With over 20 years of experience, we’ve built lasting relationships with families across Ballina, Casino, and Coffs Harbour. Our customers know us for reliability, fairness, and service with a smile.
Unbeatable Value
We carefully select quality products at prices that fit every budget. From daily essentials to seasonal specials, we make sure you get the best deals without compromising on quality.
Friendly Personal Service
We believe shopping should feel personal. Our team takes the time to know your needs, assist with a smile, and create a welcoming environment every time you visit.
Bringing Value and Community Together Since 2004
At Choice Discounts, we’re more than just a store—we’re part of the community. From our first shop in Arana Hills to our thriving locations across Ballina, Casino, and Coffs Harbour, our mission has always been clear: to make everyday shopping simple, affordable, and personal. We take pride in offering a wide range of products that truly matter—household essentials, seasonal goods, and unique finds you won’t always see in the big chains. But what sets us apart isn’t just our shelves—it’s our service. We greet our customers by name, listen to their needs, and go the extra mile to ensure every visit feels welcoming.
Client Testimonials
What Our Customers Say
Sarah M., Ballina
James L., Coffs Harbour
Emily R., Casino
A Glimpse Inside Choice Discounts
Discover Our Stores
At Choice Discounts, we’re proud of the spaces we’ve created for our community. What started in 2004 as a small shop in Arana Hills has now grown into three thriving stores across Ballina, Casino, and Coffs Harbour. Each location reflects our belief that shopping should be simple, affordable, and personal.
Our gallery offers a glimpse into what makes Choice Discounts special—from friendly faces and welcoming aisles to great value finds that customers love. Every photo tells part of our journey and showcases the community spirit that has shaped who we are today.
Step inside through our gallery and see how we’ve built more than just stores—we’ve built places where people feel at home.
Frequently Asked Questions