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Choice Discounts: Where Value Meets Quality

From a modest retail store in Arana Hills, Queensland, in 2004, we’ve grown into three thriving locations across Ballina, Casino, and Coffs Harbour in the Northern Rivers region of NSW. Our mission has remained unchanged—providing communities with quality products, friendly service, and a personal touch.

Since 2004: Serving Communities with Heart

At Choice Discounts, we believe shopping should be simple, affordable, and personal. Since opening our first store in Arana Hills, Queensland, in 2004, we’ve grown into three thriving locations across Ballina, Casino, and Coffs Harbour in the Northern Rivers region of NSW.

Our journey has always been guided by one mission: to serve communities with quality products, genuine value, and friendly service. From everyday essentials to unique finds, we carefully select items that make life easier and bring real savings to our customers.

Discover Our Services

Everyday Value Shopping

We offer a wide range of affordable products—from household essentials to seasonal goods—carefully selected to give you the best value without compromising on quality.

Friendly, Personal Service

Our team takes pride in creating a welcoming shopping experience. We know our customers by name, listen to their needs, and ensure every visit feels personal and stress-free.

Community-Focused Retail

Choice Discounts isn’t just a store—it’s part of the community. We support local needs, provide convenient shopping options, and create connections that go beyond the checkout counter.

The Choice Discounts Difference

At Choice Discounts, we understand that finding quality products at the right price matters to every family. Since 2004, our focus has been on delivering more than just savings—we aim to make every shopping experience simple, enjoyable, and personal.

We Provide

A wide range of affordable, high-quality products
Friendly and helpful customer service
Convenient store locations in Ballina, Casino & Coffs Harbour
Seasonal and everyday essentials under one roof
A welcoming shopping experience for all
Value and savings you can count on

Reasons to Choose Us

Behind everything we do at Choice Discounts are a few key values that make us different and trusted by communities since 2004.

Trusted by Communities

With over 20 years of experience, we’ve built lasting relationships with families across Ballina, Casino, and Coffs Harbour. Our customers know us for reliability, fairness, and service with a smile.

Unbeatable Value

We carefully select quality products at prices that fit every budget. From daily essentials to seasonal specials, we make sure you get the best deals without compromising on quality.

Friendly Personal Service

We believe shopping should feel personal. Our team takes the time to know your needs, assist with a smile, and create a welcoming environment every time you visit.

Bringing Value and Community Together Since 2004

At Choice Discounts, we’re more than just a store—we’re part of the community. From our first shop in Arana Hills to our thriving locations across Ballina, Casino, and Coffs Harbour, our mission has always been clear: to make everyday shopping simple, affordable, and personal. We take pride in offering a wide range of products that truly matter—household essentials, seasonal goods, and unique finds you won’t always see in the big chains. But what sets us apart isn’t just our shelves—it’s our service. We greet our customers by name, listen to their needs, and go the extra mile to ensure every visit feels welcoming.

Client Testimonials

What Our Customers Say

A Glimpse Inside Choice Discounts

Discover Our Stores

At Choice Discounts, we’re proud of the spaces we’ve created for our community. What started in 2004 as a small shop in Arana Hills has now grown into three thriving stores across Ballina, Casino, and Coffs Harbour. Each location reflects our belief that shopping should be simple, affordable, and personal.

Our gallery offers a glimpse into what makes Choice Discounts special—from friendly faces and welcoming aisles to great value finds that customers love. Every photo tells part of our journey and showcases the community spirit that has shaped who we are today.

Step inside through our gallery and see how we’ve built more than just stores—we’ve built places where people feel at home.

Frequently Asked Questions

Where did Choice Discounts first start?

Choice Discounts started its journey back in 2004 with a single, modest retail store in Arana Hills, Queensland. What began as a small venture with a vision to offer affordable and quality products quickly gained recognition for its customer-friendly service and community-driven approach.

How many locations does Choice Discounts have now?

From that one store in 2004, Choice Discounts has now grown into three thriving locations across the Northern Rivers region of NSW. Today, you can find us in Ballina, Casino, and Coffs Harbour.

What is the mission of Choice Discounts?

Our mission has always remained unchanged: to provide communities with quality products, friendly service, and a personal touch. We believe shopping should not only be affordable but also enjoyable, and that’s why we go beyond just offering products.

What makes Choice Discounts different from other retail stores?

Unlike many big-box retailers, Choice Discounts is community-focused and built on personal relationships. We pride ourselves on offering a wide variety of quality products while maintaining affordability. More importantly, our team is dedicated to friendly, approachable customer service.

Are the products the same across all Choice Discounts stores?

Not all products are same in all stores! We value customer feedback in the range that we carry. Also, Casino store is smaller than Ballina and Coffs Harbour so constrained by space.