About Us
About Our Company
Our Local Retail Story – From Arana Hills to the Northern Rivers
Growth Across the Northern Rivers
Our journey has always been guided by one mission: to serve communities with quality products, genuine value, and friendly service. From everyday essentials to unique finds, we carefully select items that make life easier and bring real savings to our customers.
Our Mission
At Choice Discounts, our mission is simple yet deeply meaningful: to serve communities with quality products, genuine care, and a personal touch. From the very beginning in Arana Hills in 2004, we set out to do more than just open a retail store—we set out to create a place where shopping feels comfortable, welcoming, and reliable.
Our Vision
Our vision is to continue building a trusted network of local stores that put people and communities at the heart of retail. We see ourselves not as a large, faceless chain, but as a group of community-focused stores where every shopper feels valued and every purchase makes a difference. We envision growing Choice Discounts into a household name across.
Why Choose Us
Client Testimonials
What Our Customers Say
Sarah M., Ballina
James L., Coffs Harbour
