About Us
About Our Company
Our Local Retail Story – From Arana Hills to the Northern Rivers
At Choice Discounts, our story is one of community, hard work, and steady growth. Since opening our very first retail store in 2004 in the leafy suburb of Arana Hills, Queensland, we’ve remained dedicated to a simple but powerful mission: providing communities with quality products, friendly service, and a personal touch that larger chains often overlook. In 2004, our journey began with a modest store tucked into a corner of the Arana Hills shopping centre. The vision was clear from the start—to create a place where locals could shop for everyday essentials, seasonal items, and unique finds at affordable prices, all while enjoying genuine, personal service.
Growth Across the Northern Rivers
As the years passed, the loyalty and support of our customers allowed us to grow beyond Queensland. We expanded into the Northern Rivers region of New South Wales, opening thriving stores in Ballina, Casino, and Coffs Harbour. Each location was carefully chosen to serve its community while carrying forward the same values and personal service that defined our beginnings. Today, these three stores form a trusted network where customers know they can rely on us for both value and care.
Our journey has always been guided by one mission: to serve communities with quality products, genuine value, and friendly service. From everyday essentials to unique finds, we carefully select items that make life easier and bring real savings to our customers.
Our Mission
At Choice Discounts, our mission is simple yet deeply meaningful: to serve communities with quality products, genuine care, and a personal touch. From the very beginning in Arana Hills in 2004, we set out to do more than just open a retail store—we set out to create a place where shopping feels comfortable, welcoming, and reliable.
Our Vision
Our vision is to continue building a trusted network of local stores that put people and communities at the heart of retail. We see ourselves not as a large, faceless chain, but as a group of community-focused stores where every shopper feels valued and every purchase makes a difference. We envision growing Choice Discounts into a household name across.
Why Choose Us
At Choice Discounts, we’re more than just a store — we’re part of your community. Our goal is to make shopping enjoyable, affordable, and personal every time you visit.
Community-Focused
We’ve grown alongside our local communities, supporting local events and families since 2004.
Affordable Prices
Enjoy everyday value with quality products at unbeatable prices across all our stores.
Friendly Shopping Experience
Our welcoming staff make your shopping experience feel personal, warm, and stress-free.
Trusted Since 2004
Over 20 years of commitment to quality and customer satisfaction you can rely on.
Client Testimonials
What Our Customers Say
OUR SUPPLIERS
