Some locals still search for “Choice The Discount Store” when they are trying to find a bargain shop nearby. If that is how you found us, you are in the right place.
Choice Discounts is an in-store business built on simple things that matter: fair prices, useful products, and staff who actually help. We are not here to overcomplicate shopping. We are here to make it easier.
If you want the quickest way to find your nearest store and contact details, start here:
https://choicediscounts.com.au/contact/
The Real Reason People Come Back
A discount store can win customers once with a cheap price.
But to keep them coming back, it has to be more than that.
People come back when:
- the shelves make sense
- the staff are friendly
- the store is easy to shop
- you can grab what you need without running all over town
That is what we have focused on from the start.
Choice Discounts is the kind of place you stop into for one thing and walk out with a few extra items because the value is there and the range is practical.
How It Started (And What Stayed the Same)
Choice Discounts began back in 2004. Like most good local businesses, it started small and grew by doing the basics well.
The goal was simple:
- stock everyday essentials
- keep prices fair
- make shopping feel straightforward
Over time, the stores grew and the customer base grew with it. But the idea stayed the same. A local store that helps people stretch their budget without feeling like they have to sacrifice quality.
You can see the same mindset today in the way we stock our shelves. Some items are everyday basics. Some are seasonal. Some are the fun “did not expect to find that” bargains. That mix is what makes a good discount store worth visiting.
Community Is Not a Marketing Line
People can tell when a business is trying to sound local.
Being local is not a slogan. It is the daily stuff.
It is recognising regular customers.
It is helping someone find the right size storage tub.
It is pointing a parent to last-minute party supplies.
It is answering the quick question at the counter without making it feel like a hassle.
Local stores become part of people’s routines. You stop in on the way home. You pop in on the weekend. You grab the basics when you do not want to deal with a big supermarket.
That is the role we try to play in the communities we serve.
What We Focus On In Store (The Practical Departments)
Choice Discounts is a discount store, but it is not random.
The ranges are built around what people actually buy:
- party supplies for birthdays, Book Week, and seasonal events
- art and craft supplies for school projects and hobbies
- pet essentials that people need week to week
- seasonal decorations when the calendar changes
- home basics and everyday essentials that keep a household running
If you want a quick overview of our main departments, you can see them here:
https://choicediscounts.com.au/our-products/
This is also where the “treasure hunt” feeling comes from. Stock moves. Seasons change. New items land. If you see something you want, it is smart to grab it rather than assume it will be there next week.
The Stores and the People Behind Them
We have three store locations in Northern NSW:
- Ballina
- Casino
- Coffs Harbour
Each store has its own feel because each town has its own needs. But the shopping experience should feel familiar in every location. Clean aisles, useful stock, and service that does not feel rushed.
When you walk into a local store, you can tell quickly if the team cares. That is what we aim for. A welcoming shop where people can ask a question, get a straight answer, and move on with their day.
Small Things That Build Trust
Trust is not built with one big promise. It is built with small moments.
These are the moments that matter in retail:
- a staff member walking you to the right aisle instead of pointing
- someone checking the shelf when you are chasing a specific item
- clear pricing and tidy shelves
- being honest when something is sold out
- helping people find a simpler option when they do not need the expensive one
People remember how a store makes them feel. If shopping feels easy, they come back.
A Note About Names People Use Online
You might see people use different names online when they talk about local bargain shopping. That happens. People remember old signs, nicknames, and what their family calls a place.
What matters is finding the right store when you need it.
If you are looking for Choice Discounts, the easiest way is to use the store pages and contact details on this site. That will get you to the right location.
Find Your Nearest Store
If you are planning a visit, these pages will help:
- Ballina: https://choicediscounts.com.au/choice-discounts-ballina/
- Casino: https://choicediscounts.com.au/choice-discounts-casino/
- Coffs Harbour: https://choicediscounts.com.au/choice-discounts-coffs-harbour/
You can also use the Contact page to find the best phone number and details:
https://choicediscounts.com.au/contact/
Frequently Asked Questions (FAQ)
What kind of store is Choice Discounts?
Choice Discounts is an in-store discount store focused on practical value. Everyday essentials, seasonal ranges, party supplies, art supplies, pet basics, and useful household items. The kind of store you can walk into and actually get things done.
Do you sell online?
No. Choice Discounts is in-store only. If you want to see what we stock, the best option is to visit your local store and check the shelves. Stock can change quickly, especially during seasonal periods.
Do all stores stock the exact same products?
The core ranges are similar, but stock can vary by location and by season. One store might have a stronger seasonal setup at a certain time, or a different mix depending on what customers are buying. If you are chasing a specific item, it is worth calling the store before you drive in.
Can I buy items in bulk for a school, club, or event?
Yes. If you are organising an event or you need bulk quantities, talk to your local store. The sooner you ask, the easier it is for the store team to help you plan around stock.
Are you open on weekends?
Yes, stores are generally open on weekends to make shopping easier. Public holiday hours can vary, so if you are heading in on a major holiday, check first.
Where can I find your store locations?
Use the store pages for Ballina, Casino, and Coffs Harbour, or use the Contact page for addresses and details:
https://choicediscounts.com.au/contact/
Why do people describe it as a “cheap shop”?
People use that term when a store saves them money on everyday basics. The best way to judge it is simple. Come in, check the shelves, and compare prices on the items you buy all the time.
Wrap-Up: The Simple Promise
Choice Discounts exists for people who want shopping to be simple, affordable, and personal.
We focus on value, useful ranges, and a local experience that feels easy.
If you want to visit, start with your nearest location or the Contact page:
https://choicediscounts.com.au/contact/